Implementations we ship
Measurement, a warehouse, and the activation that follows. Open a use case for the situation, what gets built, and the result.
Google Tag Gateway
Google tags load from the site’s own domain, so more of the hits that browsers drop still reach Google.
Server-side tracking with data enrichment
The server adds margin, customer type, and order value to the event, then sends one clean hit to each platform.
A warehouse in dbt across the platforms
Ads, analytics, the shop, and the CRM land in one warehouse, and dbt turns them into one customer and one order.
LTV prediction sent back as offline conversions
Early behavior becomes a predicted lifetime value, and that value is uploaded so bidding can learn from it.
Consent Mode v2 before any tag fires
All four consent signals are set before the container loads, including a cookieless ping when the visitor declines.
CRM outcomes back into Google Ads
Qualified leads, opportunities, and won deals are sent back, so bidding learns from pipeline instead of form fills.
Item-level commerce for catalog ads
Product lists, item views, and the cart are measured, so catalog and Performance Max can optimize on the SKU.
One scorecard on top of the warehouse
A weekly report reads one definition of order, revenue, and channel, from the models the warehouse already holds.
Predictive audiences for prospecting
A model scores who is likely to buy, and that audience is pushed to Google Ads and Meta without recent buyers.
Demand and media from the same orders
Orders, inventory, and spend already in the warehouse become a forecast by product and week.