EcommerceGA4Catalog
Use case 07
Item-level commerce for catalog ads
Product lists, item views, and the cart are measured, so catalog and Performance Max can optimize on the SKU.
The situation
The property received a page view and a purchase. The steps between them, and the product inside them, were missing. A catalog campaign could not tell which SKU was viewed, added, or bought.
What we implement
The recommended commerce events are added: the list, the item, the cart, and the checkout. Each event carries the product, the value, and the currency, in the shape GA4 and the ad platforms expect.
The result
The funnel can be read from the list to the order. Catalog and Performance Max campaigns can optimize on the product, because the event names the SKU.